Case Study · Actimel

Actimel relied on the contextual to boost its reputation and be part of a responsible universe

FMCG

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Our Key Results

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+195%

Increase in ad recall

+79%

Increase in brand awareness

+21%

Purchase intent among the intended niche audience

"We needed an advertising solution that offered a cookie-free strategy to enable us to reach very specific audiences, while strengthening our market positioning and reinforcing our brand association with its values." Thibaud Rivals, Digital & Media Manager

The challenge

Promote to 4 identified tribes, 4 messages highlighting the product benefits of Actimel:

-The small bottle rich in vitamin D that takes care of your immune system.

-The small bottle with less sugar rich in vitamin D.

-Vitamin D at breakfast for a great day.

-The little bottle rich in vitamin D for the mornings.

Our solution

Pre-empting all contexts related to the benefits of Actimel, by positioning itself at the heart of the most relevant universes: breakfast, immune system, practicality, benefits for the body and thus increasing purchase intention and spontaneous brand awareness.

Contextual Territories

Preventive Health
Digestive Well Being
Balance Seekers
Product Superiority

The Solution

Contextual Impact Display

Case Study · Levis

Levi’s boosted association with sustainability with help of Contextual AI

Beauty & Fashion

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