MEET ANSWER SEGUROS

Answer Seguros is SURA’s direct sales channel, with the support of over 70 years of experience in Latin America. We provide service in 9 countries, serving over 15 million customers, and employing more than 13,000 staff members. 

THE CHALLENGE

Introduce users in Argentina to Answer’s insurance product and encourage them to seek their consultancy service.

OUR SOLUTION

Thanks to Liz, we identified the articles most appropriate to the context that Answer wanted to deliver its campaign. We use a variety of contextual video and display formats and activate our attention metric to measure its effectiveness.

CONTEXTUAL TERRITORIES

• Lifestyle
• Sports
• Football
• Qatar Worldcup