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Unwrap the Magic: Click Here for Your Holiday Contextual Insights!
Case Study Ā· Carolina Herrera
Carolina Herrera relies on contextual to increase awareness and brand favorability during the Holiday season.
Beauty & Fashion
Our Key Results
VIEW LIVE ADVERT
+166%
Increase in brand awareness
+44%
Uplift in online advertising recall
+39%
Uplift in brand favorability
We were extremely pleased to see the results of the campaign, especially seeing unaided brand awareness grow for our Carolina Herrera Good Girl and Bad Boy fragrances.ā Aliki Zachariadis, Marketing Director, Puig UK
The challenge
Carolina Herrera wanted to increase awareness of its fragrances and to be in the top of mind of the consumers coinciding with the Holiday season. They wanted to make sure that the campaign was delivered in the right content related to Christmas & Gifting.
Our solution
The brand implemented Seedtagās contextual creatives: Contextual Interactive Display to capture attention and Contextual Engagement Display to drive traffic to site across Fashion and Gifting environments. A precise contextual strategy was applied to ensure ads were delivered in the right content and impacted the desired target audience.
Contextual Territories
- Luxury Lifestyle
- Gift ideas
- Christmas
Case Study Ā· Heineken-Dos Equis
Building Brand Clarity for Heineken and its Dos Equis beer across Mexico
FMCG
See next
Letās do business
Spain (GMT+1)
12:47
New York (GMT-4)
06:47
London (GMT)
11:47
Dubai (GMT+4)
15:47
Mexico (CST)
05:47
Brazil (GMT-3)
08:47
