The challenge

Dell wanted to drive purchases for the launch of its new laptop across the UK market. They defined 3 very specific target segments and needed to convey the product’s main values: innovation and high quality.

Our solution

By using our unique contextual technology, Dell reached its 3 niche segments without relying on cookies. Our technology analyzed and selected the most suitable content: the one aligned with users’ interest in real-time, allowing the brand to stay relevant.

Contextual Territories 

• Innovation
• Cutting-edge technology
• Home office