Case Study · Diageo (SMIRNOFF)

Diageo and Grupo Peñaflor trusted in contextual video formats to generate attention from their target

FMCG

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Our Key Results

VIEW CASE STUDY

75%

APM vs bench APM (attention per 1000 impressions)

+27%

CTR in CEV format (benchmark Latam)

+15%

CTR in COV format (benchmark Latam)

With our Contextual AI we communicated the campaign in Food & Drink territories to attract and retain the attention of the audience while delivering campaign's message.

MEET GRUPO PEÑAFLOR

Grupo Peñaflor, Argentina’s leading wine company and one of the world’s leading wine producers, has an agreement with Diageo, the world’s leading multinational in the spirits and liqueurs markets, to commercialize and distribute exclusively in Argentina the entire portfolio of Diageo products.

THE CHALLENGE

Communicate the Smirnoff Flavors and its consumption in mixed drinks.

OUR SOLUTION

With the Contextual Branded Video, Contextual Engagement Video, and Contextual Outstream Video formats, we communicated the campaign in Food & Drink territories to attract and retain the attention of the audience while delivering the campaign’s message.

Contextual Territories

Food & Drink
Lifestyle
Entertainment

The Solution

Contextual Engagement Video

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