Arts & Entertainment
+400%
Uplift in Unaided Brand Awareness drove by the first branding campaign
+92%
Greater advertising recall following the exposure to the second campaign
+1% CTR
Obtained within the second campaign, as a result of the continuous optimisations
Party Casino launched two consecutive campaigns. First, a branding campaign with the objective of raising awareness and getting new players subscriptions and app downloads, followed by a second campaign that aimed to promote a specific game, Streetfighter, to position it in the users’ top of mind and increasing online recall.
Through Seedtag’s Contextual A.I., Party Casino was able to fully integrate its messages within a relevant environment, complying with the gambling advertising policies, all in a cookie-free basis. Four different creatives were designed to seamlessly match the content where they were displayed, helping the brand to tackle its upper-funnel objectives whilst simultaneously moving to the lower funnel, addressing consideration and qualitative traffic objectives.
FMCG
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