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Case Study · Vélez

Vélez leveraged a contextual strategy to boost consideration and capture attention

Beauty & Fashion

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Our Key Results

VIEW CASE STUDY

145%

Attention (APM) versus IAB benchmark

+37%

Increase in Consideration

2,9x

Higher attention (APM) from CBV in-article, versus IAB benchmark

Unveiling Brand Positioning Through Contextual Display and Video Formats

MEET VÉLEZ

Vélez is a Colombian company dedicated to the manufacturing of footwear, fashion, and leather goods, primarily made of leather, with 35 years of experience

THE CHALLENGE

Increase brand awareness and consideration, as well as understanding how the brand is positioned against the competition.

OUR SOLUTION

With contextual display and video formats, we managed to generate high levels of attention in the campaign. In addition, we apply the brand lift study and verify the positioning of the brand against the competition, increasing consideration by 37%.

CONTEXTUAL TERRITORIES

Lifestyle
Health
Fashion
Travel
Luxury
Shopping

The Solution

Contextual Branded Video

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Movistar carried out a cookieless test and achieved important results with Seedtag solutions

Arts & Entertainment

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