The challenge

RTL and Seedtag partner up frequently to increase awareness for new shows or a new season of an existing show on Videoland. The goal is to raise awareness in a short amount of time before the show airs.

Our solution

We’ve implemented a variety of Seedtag’s impactful formats. We can include the trailer of the show or an engaging interactive element. We used our proprietary Contextual A.I. to target segments related to the show, for example around love and dating for the Bachelorette, next to the broader audience of young females. Furthermore, we can target very specific segments like articles concerning the LHTBQI+ community, like we did for Drag Race Holland and Prince Charming.

Contextual territories

• Entertainment
• Lifestyle
• Specific categories like LHTBQI+ or dating