Sustainability Contextual Insights Q4-22

Climate change, pollution, and other factors threatening our planet continue to gain prominence in the headlines paving the way for a new wave of consumers – the environmentally conscious. This shopper cares deeply about the impactbrands can have on the environment, negative & positive.

Car content is very focused on technicalities and specs about the vehicles, being “engine” (58% of Car’s content), ”price” (45%), ”speed” (40%), ”power”(33%) the main words used. 

SUVs are the most commented vehicles, showing up in 37% of the content, followed by Family cars (16%) and Sedans (13%).

Electric powered motorcycles are getting more popular with this kind of content. Motorbike launches are extremely popular. For electric bikes and scooters, the defining spec is autonomy (35% of the content where they are mentioned), and their usage.

Motor Sports is a contextual territory connected to Automotive and Sports. During Q4, 23% of the Motor Sports content mentioned the Abu Dhabi Grand Prix, with constant mentions to key figures, being so important that the most common words among article titles are “Verstappen” (24%) and “Hamilton” (20%).