Custom AI

Custom AI takes an advertiser brief and creates a campaign-specific machine-learning model that analyzes every URL and provides a score based on the semantic distance of that URL to the given brief.

Affinity belongs with the most essential advertising metrics such as brand preference and loyalty.

Affinity lets brands build emotional connections with their consumers which is ultimately what leads them to differentiate themselves from competitors.

At Seedtag we have created a metric called the Affinity Index, which is a measure of the closeness of the client’s specific brief and audience definition to each article of the network.

We have been able to prove once more through research that the powerful combination of Contextual Creative Design and In-Content Placements are a winning formula for brand success.

When comparing Seedtag contextual ads vs those exposed to a web clutter that didn’t contain contextual ads, we saw Seedtag in-context creatives drive uplifts on main brand metrics.