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Seedtag adquiere Beachfront, sumando inventario premium de CTV en Estados Unidos a su oferta - Descúbrelo
Investigación · A few facts to get you started
Integrate your brand into the most premium content, gaining brand awareness and customer engagement, while leveraging all media noise and content trends.
Plan your 2022 campaigns with our data-driven insights.
A few facts to get you started
The FIFA World Cup 2022 is finally here! Discover all the insights of the competition held in Qatar from November 20th to December 18th.
Our contextual A.I. allows you to engage with consumers within their universe of interest on a cookie-free basis. It provides a human-like understanding of the content and the highest level of brand safety.
40%
of the global population is interested in football.
5 Billion
people are expected to watch at least some of the World Cup.
59%
football fans would choose a sponsor’s product over another.
*Source: Statista, 2022.
Key audiences by traffic
“The Individual who eats, sleeps and breathes Football”
The amount of content here is higher because many newspapers are 100% dedicated to this topic, with very high interest of readers.
“The Individual whose interest is sparked pre and during event: ‘When’s the next match’?”
High interest in multiple categories, catering to individuals who are interested in keeping up with the latest game news, but also consuming content on game facts and history to expand their knowledge.
“If everyone is talking about it, so am I.”
Editorial topics are less about the game, but cover a social angle, mainly related to gossip, footballers’ wives, fashion they are wearing and news related to the World Cup, but not on the game itself.
*Source: Seedtag WorldWide publisher network content, FIFA World Cup, 2022
Trabajemos juntos
España (GMT+1)
18:59
Nueva York (GMT-4)
12:59
Londres (GMT)
17:59
Dubai (GMT+4)
20:59
México (CST)
11:59
Brasil (GMT-3)
13:59
