Luxury Contextual Insights Q4-23

The luxury industry is a sector of the global economy that specializes in the creation, marketing, & sale of high-end & exclusive products & services. 

It encompasses various segments, including fashion, jewelry, watches, automobiles, hospitality, travel, & more.

From content about ‘’eco-friendly experiences’’ to information about ‘’digital accessories’’, our Contextual Insights are bringing you a complete overview of the most relevantinterests online regarding luxury-related content.

‘’Experiences’’ is a key territory for Gen Z. They want to have fun & live meaningful moments rather than purchasing or owning materialistic things. Craft your message around natural, green experiences that connect people to Earth & that enhance wellness. 

‘’Environment’’ is a massive concern for Gen Z. They want a better, sustainable world & believe that brands should contribute to it. Instead of prioritizing anti-pollution efforts, Gen Z values authenticity & guidance on reconnecting with nature, considering it more important & valuable.

Gen Z are digital natives. They value experiences that happen in the digital world & expect brands to meet them there. In the context of ‘Travel & Art,’ topics such as ‘’Augmented Reality’’ have a strong presence, allowing users to preview items before making a purchase.

Gen Z is against fast fashion & constantly changing trends. They seek genuineness, aspire to go back to the roots, find meaning, & build a connection. Gen Z desires ongoing brand connections that extend beyond one-time collections.

*Source: Seedtag Analysis, Luxury Contextual Insights Q4-23.