🎓

Devenez un expert du contextuel avec la Seedtag Academy ! Inscrivez-vous dès maintenant

Rechercher · A few facts to get you started

Sports Contextual Insights Q4-22

Integrate your brand into the most premium content, gaining brand awareness and customer engagement, while leveraging all media noise and content trends.

Plan your 2022 campaigns with our data-driven insights.

Télécharger le rapport

Partager la recherche

A few facts to get you started

Following a healthy lifestyle can only be achieved with discipline and perseverance and, for this reason, we are continually looking for new workout routines & nutrition tips in order to be healthy and stay in optimal shape.

The World Cup represents a unique opportunity to capture the attention and win the loyalty of new audiences, but, it is also important to have a complete understanding about the way each consumer lives and practices sport in order to obtain top campaign results.

40%

Of the global population is interested in football. Either via watching an important football game, playing a real game themselves or participating in esports.

5 Billion

People are projected to watch at least some of the World Cup 2022 in Qatar.

59%

Of football fans would choose an official sponsor’s product over another.

*Source: Statista, 2022.

Key Content Clusters

Professional Sports

This cluster has a significant impact on online media due to devoted fans who read about updates on a regular basis. Within Q4, there’s an important focus on the FIFA World Cup 2022.

Fitness

Consumers are interested in learning how to exercise effectively in order to stay healthy, look fit, lose weight, and gain muscle.

E-Sports & Gaming

Articles focussing on the online/e-side of sports, mostly related to the newest game releases.

*Source: Seedtag Analysis, Q4 2021 Sports Data

Want to know more?
Download the full report!!