Halloween Contextual Insights Q4-24

Halloween has evolved into a major cultural event celebrated worldwide, not just as a holiday for costumes and candy, but as a significant opportunity for advertisers. 

Each year, brands capitalize on the festive season by launching creative, themed campaigns that resonate with the spirit of Halloween. From costumes and decorations to entertainment and sweet treats, Halloween spending continues to grow, making it a unique chance to connect with diverse audiences through targeted digital strategies.

Stay ahead in the Halloween flurry, & gain a strategic advantage with our data-driven Contextual Insights tailored specifically for this season.

This interest includes binge-watching horror movies, playing video games & visiting themed amusement parks.

Homeowners & event planners who want to create festive, eerie environments to celebrate the holiday & engage their communities.

Appeals to all ages celebrating the holiday with creative attire, including parents looking for kids’ costumes & adults dressing up for themed parties.

Families prepping for trick-or-treating, home bakers, & party hosts seeking festive, all excited to explore creative recipes & themed sweets.

*Source: Seedtag Analysis, Halloween Contextual Insights Q4-24.