Holiday Shopping Season Q4-22

Over the past two years, more shoppers have done their holiday shopping in early November, as opposed to later in the month or in December, in order to avoid inventory and supply chain issues around the holidays. However, this year the primary motivating factor driving early purchases will be inflation.

Half of all holiday buyers are expected to be susceptible to loss of loyalty due to price sensitivity. Some product categories – luxury brands, grocery, and department stores, are more liable.

People who are really attracted to content that focuses on gift ideas and shopping for others. Keywords: Gift ideas, perfect gift, little ones.

Those consuming articles related not just to tourism, but fun festive activities such as Christmas markets, restaurants, decorative city lights. Keywords: Festive season, christmas lights,  festive spirit.

Readers who show extra care for the environment, especially when it comes to product manufacturing and vacation travel. Keywords: Sustainable, refurbish, recycled materials.

After Christmas, users’ interest in content related to fitness and health starts to grow in 115%, primarily toward weight loss and goals for the new year. Keywords: Heart rate, muscle mass, training plan, protein.

With high competition among brands for users’ attention, there is a certain group of people that focus primarily on reaching the best deals. Keywords: Best deals,  deal, discount, Black Friday/Cyber Monday deals/sale.