Research · A few facts to get you started

Automotive Contextual Insights Q4-22

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A few facts to get you started

Today, the search for new methods to contribute to the environment and take care of the planet is considered essential by consumers. For this reason, the automotive industry is constantly evolving so that its products meet the necessary requirements to move toward an electric mobility future.

2x

Times more visits on average of auto content than the rest of the network.

40%

More chances of the motorsports content to be among high visited content. Also, it has 39% more positivity than average.

8%

Of the auto content is related to sustainability, with 2% being among top visited.

*Source: Seedtag Analysis, Automotive-Q4-related content.

Key Content Clusters

Cars

Car content is very focused on technicalities and specs about the vehicles, being “engine” (58% of Car’s content), ”price” (45%), ”speed” (40%), ”power”(33%) the main words used. 

SUVs are the most commented vehicles, showing up in 37% of the content, followed by Family cars (16%) and Sedans (13%).

Motorcycles & Alternative Mobility

Electric powered motorcycles are getting more popular with this kind of content. Motorbike launches are extremely popular. For electric bikes and scooters, the defining spec is autonomy (35% of the content where they are mentioned), and their usage.

Motorsports

Motor Sports is a contextual territory connected to Automotive and Sports. During Q4, 23% of the Motor Sports content mentioned the Abu Dhabi Grand Prix, with constant mentions to key figures, being so important that the most common words among article titles are “Verstappen” (24%) and “Hamilton” (20%).

*Source: Seedtag Analysis, Q4 2021 Automotive Data

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