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Research · A few facts to get you started

Beauty Contextual Insights Q3-22

Integrate your brand into the most premium content, gaining brand awareness and customer engagement, while leveraging all media noise and content trends.

Plan your 2022 campaigns with our data-driven insights.

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A few facts to get you started

Beauty consumers are more engaged and concerned about the impact the beauty industry has on society, both positive and negative. This leads to a more demanding consumer, who is interested in researching and reading more about products before buying them.

44%

Of consumers stated that they buy natural cosmetics because it's better for nature and the environment.

41%

Of purchases in all beauty categories are made by Gen Z.

40%

Of beauty shoppers see diversity & inclusion as the most important values.

*Source: Statista, Consumer Market Outlook, Beauty & Personal Care Report, December 2021.

Key topics by traffic

Diversity beauty: 7% of total interest, 1.6M visits/month

Content detailing Beauty trends for multiple groups, primarily focused on aging, reaching numerous niches.

Green Beauty: 4% of total interest, 900k visits/month

Articles that highlight vegan and ecological beauty products for body and hair care, especially relevant in summer.

Tech Beauty: 2% of total interest, 450k visits/month

Innovation applied to Beauty, with the focus being not just on gadgets, but also on digital tools and new, high-tech substances.

*Source: Seedtag WorldWide publisher network content, Beauty Industry, Q3 2021

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