Food and Drinks Contextual Insights Q3-22

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A few facts to get you started

The food and drink market is adapting to consumers’ demands, as well as the innovations generated by technological advancements. Functional and healthy products are gaining more and more importance, while online delivery is also on the rise, offering greater convenience and speed.

733.1 billion U.S. dollars

Assessed value of the global health and wellness food market in 2020

281.14 billion U.S. dollars

Assessed value of the global functional foods and beverage market in 2021

992 million people

Use restaurant-to-customer services to order food online

972 million people

Use online food delivery platforms

*Source: Statista, 2022

Key Topics by Traffic

Local & Natural Products: 5% of total visits - 8.6M visits/month

Content for readers who want to support local businesses and give value to artisanal products, looking for quality and going beyond vegan/vegetarian trends.

Functional Food: 4% of total visits - 6.8M visits/month

The audience is focused on the benefits of food and is attracted to this type of content, with the most important reason being to be healthy, whether to lose weight or increase muscle mass.

Delivery & Takeaway: 1% of total visits - 1.7M visits/month

Customers that want to be updated on new places, products, and promotions, especially relevant to trends associated with vegan meals.

*Source: Seedtag Analysis, Q3 2021 Food & Beverages Data

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