Tapping Into the Brain´s Design

Seedtag partnered with Professor Moran Cerf, a leading neuroscientist at Columbia University, to study how people’s brains respond to advertising in real time.

Using electroencephalography (EEG) to measure brain activity, the research compared Neuro-Contextual, standard IAB contextual, and non-contextual ads across desktop and mobile.

The results showed that Neuro-Contextual placements generated 3.5× higher neural engagement than non-contextual ads by tapping into the brain’s natural design and aligning with the interest, intent, and emotional tone of the environment.