NFL Contextual Insights Q1-23

Integrate your brand into the most premium content, gaining brand awareness and customer engagement, while leveraging all media noise and content trends.

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A few facts to get you started

As the Super Bowl closes in, the NFL season is reaching peak interest among users – from the superfans to the casual watchers. Among the key interests to target throughout this season includes content surrounding players & celebrities, as well as channels & streaming platforms, commercials, & more.

53%

Of football-related articles during the NFL season mention Quarterbacks

87%

Of Super Bowl article visits include predictions, prices, & broadcasting services

39%

Of Super Bowl article visits go to halftime shows & commercials

*Source: Seedtag Analysis, NFL-Q1-related content.

Key Content Clusters

Football

Super Bowl & NFL content specifically related to football, from technical to mainstream, made up the largest amount of all content. Mentions of this sport were found in 55% of all articles, & brought in 50% of total visits from users.

Music

Music was the next largest content category, surrounding pre-game and halftime shows, with popular artists and significant media coverage. Mentions of music were found in 12% of all articles, & brought in 13% of total visits from users.

Celebrities

Celebrities was the third largest content category among NFL articles throughout this season, as many players carry a large following on social media, along with the famous figures associated with the Super Bowl this year. Mentions of celebrities were found in 8% of all articles, & brought in 16% of total visits from users.

*Source: Seedtag Analysis, NFL Q1-23 Contextual Insights

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