Olympic Games Contextual Insights Q3-24

The 2024 Summer Olympics, officially known as the Games of the XXXIII Olympiad, are scheduled to be held in Paris, France. This historic event, marking Paris’s third time hosting the Olympics, will feature a diverse array of sports from traditional disciplines like athletics and swimming to newer additions such as skateboarding and surfing.

Held from July 26 to August 11, 2024, the Olympics present a unique opportunity for advertisers to reach a vast audience, enhance brand visibility, and align their message with the values and excitement of one of the world’s most prestigious sporting events.

Don’t get lost in the Olympic Games chaos, gain a strategic edge with our data-driven Contextual Insights into this exciting season.

• Individuals enjoying the events of the Olympics are most likely the local population. 
• They enjoy being entertained and appreciate the cultural melting pot.

• From their interests on the pitch to their controllers, this group is highly interested in video games, especially football-related games from EA Sports.

• Enjoys family-friendly activities and events. 
• They will likely watch the Olympics with their children, introducing them to different sports and cultures. 
• They also seek family-friendly Olympic events, may attend live events with the family, and participate in Olympic-themed activities at home.

• This group is passionate about sports and actively follows various Olympic events. 
• They enjoy participating in sports and practice regularly. 
• They are interested in performance and advocate for healthy eating, paying close attention to the nutritional aspect of their diet. 
• They also focus on sportswear brands and like buying new sports clothes and accessories.

*Source: Seedtag Analysis, Olympic Games Contextual Insights Q3-24.