Sustainability and Advertising: A Closer Look

The digital advertising industry, although powerful in reaching audiences & engaging consumers, also presents sustainability issues that need attention.

Being well-informed about these challenges is essential for raising awareness about pressing environmental issues, inspiring action, & fostering a sense of collective responsibility for the planet’s health.

Did you know that a flight from London to Boston & back has the same carbon footprint as one million video impressions?

Join the conversation & listen to this episode of the AdTech Heroes Podcast with Harvin Gupta, Head of Commercial Partnerships at Scope3, to discuss:

• Sustainable advertising
• Sustainability within the adtech industry
• Strategies for reducing emissions from ads

Listen now: https://www.adtechheroespodcast.com/episodes/20

Sustainability ranks among the top three challenges facing digital advertisers in Europe. But what exactly drives emissions, and how can we address areas for improvement in adtech?

Take a look at EMARKETER’s report “Western Europe Sustainability in Advertising where Jordi Capdevila, VP of Marketing at Seedtag,  shares his thoughts on the impact of digital advertising & actionable insights for fostering a more sustainable industry.

Download the report: https://www.emarketer.com/content/western-europe-sustainability-advertising

Discover a comprehensive overview of Earth Day-related content with our Contextual Insights, covering everything from key categories to target to the most relevant topics & gain valuable insights into the online landscape of Earth Day interests.

Which categories are seeing a surge in traffic for Earth Day content?

Focuses on reducing carbon emissions through alternative transportation, especially Electric Vehicles (EVs).

Eco-friendly habits, sustainable living, & products for a smaller environmental footprint.

Designs set to revolutionize sustainability across sectors.

Reforestation, sustainable agriculture, & habitat challenges from infrastructure.

*Source: Seedtag Analysis, Earth Day Contextual Insights Q2-24.