Valentine’s Day Q1-23

Integrate your brand into the most premium content, gaining brand awareness and customer engagement, while leveraging all media noise and content trends.

Plan your 2023 campaigns with our data-driven insights.

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A few facts to get you started

A few days before the event, forward-thinking consumers start looking for gifts, without looking for ideas specifically focused on Valentine’s Day. It is during Valentine’s Day when specific content grows, with an abundance of articles on the best plans and gifts for couples.

The days after Valentine’s Day is when news about celebrities appears, attracting a large percentage of interest.

90%

Of the visits are focused on just 25% of the content

40%

Of content related to Last Minute Gifters & Uniqueness Seekers is dedicated to arts & entertainment

22%

Of of Valentine's Day visitors are interested in celebrity content

*Source: Seedtag’s Publisher Network

Contextual Universe & Territory Expansion

Food & Drink - Impressions: 560M/Month

Most common topic around Valentine’s, but interest gets dilute.

Celebrities - Impressions: 1400M/Month

Celebrity romance updates, this category reaches a wide audience.

Art & Entertainment - Impressions: 1151M/Month

With TV and DIY specials, this category is particularly well adjusted to Valentine’s Day content.

Travel - Impressions: 310M/Month

Among all travel content, cities and romantic getaways are the topics that generate the most interest.

Style & Fashion - Impressions: 140M/Month

Many articles relate Valentine’s Day to fashion, but special collections and lingerie get most of the attention.

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