SEEDTAG·Emotion Quotient

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SeedtagEmotion
Quotient

Your weekly digest of the cultural moments that connect us all

The Intelligence Driving
Seedtag Emotion Quotient

Behind every Seedtag Emotion Quotient is Liz, Seedtag's AI, revealing the emotions shaping today's biggest cultural moments in the US.

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TOP 1
MTV VMAs 2026
Madonna's Return and Swift's Record Night Fill the Room With Admiration
Admiration
quick spike

The Sunday-night VMAs spilled into the week: Madonna's first show-opening performance in 23 years, Taylor Swift's 'Patient Zero' video premiere and record night, and a red carpet that split viewers — from Lisa Rinna's Madonna tribute to the 'wait, what?!' outfits.

Admiration ran 5.99× above baseline — the week's sharpest single lift — tagged on 72.9% of the coverage, with amusement close behind at 4.65× as memes and 'cringe' reactions to Madonna's speech rode alongside the praise, and anger all but absent at 0.11×.

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"Must See Looks at the 2026 MTV VMAs: Taylor Swift, Lisa Rinna, Sabrina Carpenter, and More — Photos"

ondoho.com (US) · 186.1k loads/30d

TOP 2
NFL Week 4
A Shock Trade and a Thursday Upset Make Surprise the Story
Surprise
still going

The Giants traded for Vikings backup J.J. McCarthy days after Jaxson Dart's season-ending injury, the Browns stunned the Steelers on Thursday night amid an Aaron Rodgers–Mike McCarthy shouting match, and Baker Mayfield's injury left Tampa Bay scrambling at quarterback.

Surprise ran 2.44× above baseline and led every other emotion, with sadness at 1.71× ahead of excitement (1.47×) — a week read through trades, upsets and injured starters rather than game-day hype, while anger stayed below baseline at 0.60×.

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"NFL Week 4 picks and score predictions: Browns shock Steelers on Thursday night, Texans get first win"

cbssports.com (US) · 54.4k loads/30d

TOP 3
MLB Wild Card Series
October Opens on Nerves, Not Celebration
Excitement
still going

The postseason opened with best-of-three Wild Card Series: the Yankees swept the Red Sox again without an injured Aaron Judge, the Padres swept the Cubs, the White Sox advanced, and Bryce Harper's Phillies came back on the Braves.

Excitement ran 2.83× above baseline with surprise at 2.20×, but the celebratory emotions barely registered — joy at 0.12× and admiration at just 0.05× — a short-series format read as suspense and elimination, not triumph.

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"Bryce Harper flushes defensive misplay to flip wild-card series, help lead Phillies to Game 2 win over Braves: 'I wasn't not trying to hit a homer'"

yahoo.com (US) · 15.0k loads/30d

TOP 4
WNBA Playoffs
Caitlin Clark's Fight and the Fever's Exit Keep Admiration High
Admiration
cooling down

Indiana forced a winner-take-all Game 3 against Las Vegas behind a record-setting Caitlin Clark night — technical, foul-out and all — before A'ja Wilson's 36 points eliminated a bloodied Clark and the Fever; Wilson's heated exchange with a fan in Game 2 drew a league fine.

Admiration ran 3.60× above baseline, but sadness (2.64×) sat on almost exactly the same share of articles (44%) as the Fever's run ended, with anger kept low at 0.41× despite the fan confrontation.

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"Caitlin Clark keeps Fever's season alive with fiery, historic performance in Game 2 vs. Aces: 'She was the catalyst'"

yahoo.com (US) · 21.5k loads/30d

TOP 5
Cristiano Ronaldo
A Walkout on Portugal Divides Anger and Farewell
Anger
quick spike

Portugal's captain left the national-team camp before the Nations League game against Denmark after a reported rift with coach Jorge Jesus, published a farewell letter promising to 'tell the truth in due time', and faces a possible suspension; Portugal won without him.

Anger led 61.8% of the coverage at 2.56× baseline, yet sadness lifted even higher at 3.13× — the walkout read as much like the end of an era as a scandal — with excitement nearly absent at 0.20×.

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"Revelan el futuro de Cristiano Ronaldo tras abandonar la selección de Portugal"

diez.hn (HN) · 15.2k loads/30d

The Tech Behind the Ranking

Explore the methodology powering Seedtag Emotion Quotient, and see how Liz decodes interest, emotion, and intent, all without relying on personal data.

See how it works