Edition · Archived

SEP 7 – SEP 12 in emotion

The top 5 cultural moments of this week, ranked by measured emotional lift.

TOP 1

US Open 2026 Rybakina Denies Sabalenka's Three-Peat as Shelton Shocks Alcaraz

0.92x reach vs avg98.43% brand-safe

Admiration

4.1x

Sadness

1.9x

Joy

1.8x

Surprise

1.8x

Excitement

1.3x

View the Full Report

TOP 2

Apple iPhone 18 The First Foldable iPhone Arrives

1.7x reach vs avg98.3% brand-safe

Curiosity

3.0x

Excitement

2.6x

Surprise

1.1x

Anger

0.1x

Fear

0.1x

View the Full Report

TOP 3

Formula 1 Norris Stuns Ferrari and Mercedes for Historic Pole at Madring's Debut

0.12x reach vs avg92.13% brand-safe

Surprise

3.6x

Excitement

1.5x

Curiosity

1.5x

Admiration

1.2x

Fear

0.5x

View the Full Report

TOP 4

NFL Week 1 The Season Opens, and Fear Rides Along With the Hype

1.07x reach vs avg96.75% brand-safe

Excitement

2.6x

Fear

1.3x

Curiosity

1.3x

Sadness

1.1x

Anger

0.2x

View the Full Report

TOP 5

Emmy Awards 2026 The Pitt Leads the Wins, but Nostalgia Runs Even Hotter

1.18x reach vs avg84.65% brand-safe

Admiration

3.7x

Nostalgia

6.7x

Amusement

6.5x

Excitement

1.4x

Anger

0.3x

View the Full Report