Cristiano Ronaldo left Portugal's camp before the Nations League game against Denmark after a reported rift with coach Jorge Jesus, then published a farewell letter promising to 'tell the truth in due time'. Anger ran 2.56× above baseline across 1,044 articles from 26 countries.
Anger has the reach, sadness the intensity: the same event reads as a scandal in the rift coverage and as a farewell in the letter coverage. The US index carries this story mostly through Spanish- and Portuguese-language outlets.
Each emotion's share within this event's articles compared to its share across the country's network. Lift > 1.5× = over-represented; lift < 0.5× = suppressed — same "×" convention as every weekly card.
A single "excitement" number hides very different stories underneath it. This breaks each of Step 0's top emotions into the specific angles actually driving it within Cristiano Ronaldo coverage — read by an LLM across the top 100 articles for that emotion, not a fixed taxonomy.
Top internal articles per emotion grouped into nuanced sub-shades anchored in actual article titles and editorial angles.
The coach's public response and the reported dressing-room dispute.
Anger with sadness; the core of the scandal reading.
Reports of a possible six-month suspension and family reactions.
Anger and disgust; small but sharp.
The sections above describe what Cristiano Ronaldo coverage actually feels like. This is what to do with that read: which emotional registers to lean into, which to avoid, and where the coverage is genuinely under-bought for a brand activating around it.
Low attention in the US index (0.22× the week's average impressions per article) and an angry core. Only legacy-themed, respectful creative is worth considering.
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