Coverage of Dancing With the Stars Season 35, Week 5 (Super Bowl Night) and the run-up to Dedication Night — 406 US articles, ~602K estimated visits. Amusement ran 9.04× above baseline on 108 articles.
Amusement (9.04×) is rare in the baseline (2.94%), so 26.6% of articles carrying it lifts very high. Last time DWTS made the top 5 it led on excitement (2.95×); this week the show's off-stage drama replaced hype.
Each emotion's share within this event's articles compared to its share across the country's network. Lift > 1.5× = over-represented; lift < 0.5× = suppressed — same "×" convention as every weekly card.
A single "excitement" number hides very different stories underneath it. This breaks each of Step 0's top emotions into the specific angles actually driving it within Dancing With the Stars coverage — read by an LLM across the top 100 articles for that emotion, not a fixed taxonomy.
Top internal articles per emotion grouped into nuanced sub-shades anchored in actual article titles and editorial angles.
Carrie Ann Inaba's critique of a lift and the Chmerkovskiy family's replies.
Amusement with admiration — a spat covered like a scene from the show.
Contestants answering judge critiques on social media and in interviews.
Amusement with admiration — good-humored pushback.
The sections above describe what Dancing With the Stars coverage actually feels like. This is what to do with that read: which emotional registers to lean into, which to avoid, and where the coverage is genuinely under-bought for a brand activating around it.
A mid-sized story (406 articles, ~602K estimated visits) with amusement, joy and admiration far above baseline and anger below it; light, fun creative fits better than anything tied to the on-air dispute.
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