Coverage of NFL Week 6 — 18,557 US articles, ~5.8M estimated visits. Surprise ran 2.42× above baseline and tagged 4,025 articles.
Surprise (2.42×) rises from 2.00× in NFL Week 5 while sadness holds at 1.66× (1.71× last week): the league week is still read as shocked and downcast. Excitement tags the most articles but sits at 1.35× because it describes routine picks and previews.
Each emotion's share within this event's articles compared to its share across the country's network. Lift > 1.5× = over-represented; lift < 0.5× = suppressed — same "×" convention as every weekly card.
A single "excitement" number hides very different stories underneath it. This breaks each of Step 0's top emotions into the specific angles actually driving it within NFL Week 6 coverage — read by an LLM across the top 100 articles for that emotion, not a fixed taxonomy.
Top internal articles per emotion grouped into nuanced sub-shades anchored in actual article titles and editorial angles.
Reports of a pre-game argument in the Monday Night Football booth over ESPN contract tensions, and Aikman's hint at 'where my next landing spot might be'.
Surprise with curiosity — readers asking what happens to the broadcast pair.
A postgame punch after the Bills' overtime win over the Rams and a Vikings receiver's reported sideline outburst.
Surprise with anger — fights that nobody saw coming.
The sections above describe what NFL Week 6 coverage actually feels like. This is what to do with that read: which emotional registers to lean into, which to avoid, and where the coverage is genuinely under-bought for a brand activating around it.
The largest-scale story of the week (~5.8M estimated visits) is still shocked and downcast rather than excited: pair game-day moments with light, curious creative rather than high-energy hype.
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