Model Presley Gerber, son of Cindy Crawford and Rande Gerber, died at 27. His death was the most-read celebrity story of the week: sadness ran 5.73× above baseline and appears in 95% of the 1,283 articles.
One of the most concentrated profiles we've measured: sadness in almost every article, love as the clear second emotion, and every forward-looking emotion (excitement, curiosity, surprise) near zero.
Each emotion's share within this event's articles compared to its share across the country's network. Lift > 1.5× = over-represented; lift < 0.5× = suppressed — same "×" convention as every weekly card.
A single "excitement" number hides very different stories underneath it. This breaks each of Step 0's top emotions into the specific angles actually driving it within Presley Gerber coverage — read by an LLM across the top 100 articles for that emotion, not a fixed taxonomy.
Top internal articles per emotion grouped into nuanced sub-shades anchored in actual article titles and editorial angles.
Cindy Crawford, Rande Gerber and Kaia Gerber after the loss: statements, first public appearances, the siblings' relationship.
Where sadness and love meet most often.
Coverage revisiting what Presley said publicly about addiction treatment and mental health in the months before his death.
Carries most of the week's disgust and fear, from reporting on the circumstances and the investigation.
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