Coverage of the Season 4 finale of Ted Lasso — 107 articles, with one explainer alone near 310k estimated visits. Nostalgia ran 7.00× above baseline, tagged on 29 articles.
Nostalgia (7.00×) is rare in everyday US coverage (3.87% baseline), which is why 29 tagged articles produce such a steep lift. The last TV moment, the Emmys, led on admiration (5.35×); an ending reads as looking back, so admiration here is 0.57×.
Each emotion's share within this event's articles compared to its share across the country's network. Lift > 1.5× = over-represented; lift < 0.5× = suppressed — same "×" convention as every weekly card.
A single "excitement" number hides very different stories underneath it. This breaks each of Step 0's top emotions into the specific angles actually driving it within Ted Lasso Finale coverage — read by an LLM across the top 100 articles for that emotion, not a fixed taxonomy.
Top internal articles per emotion grouped into nuanced sub-shades anchored in actual article titles and editorial angles.
Episode-10 recaps, 'biggest questions' lists and the returning characters who made finale cameos.
Nostalgia with curiosity — fans checking the ending against the show's history.
Will-there-be-a-Season-5 pieces and the finale's tribute to the late actor Anthony Head.
Nostalgia with sadness — a goodbye with an open door.
The sections above describe what Ted Lasso Finale coverage actually feels like. This is what to do with that read: which emotional registers to lean into, which to avoid, and where the coverage is genuinely under-bought for a brand activating around it.
A small but high-attention story (107 articles, ~635K estimated visits, the highest impressions per article of the week). Nostalgia and sadness lead the lift, so warm, reflective creative fits better than high-energy hype.
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