WNBA Playoff Race
Emotional Landscape
TOTAL ARTICLES
0
INTERNAL (VISITED)
0
EST. VISITS
~3.7M
Executive Summary
Five things this data is telling you

The WNBA regular season wrapped up: Minnesota clinched the No. 1 seed, Caitlin Clark set a new record in a win over the Lynx, and the playoff bracket took shape. Admiration ran 2.76× above baseline across 1,187 articles.

02Sadness ran almost as high, at 2.26×. Most of it is the Indiana Fever's rough finish: veterans benched, lopsided losses, and a coaching staff under fire.
03Anger sat below baseline at 0.47×, despite headlines built on fan pile-ons ('She Genuinely Sucks'). Liz reads the frustration as disappointment rather than outrage.
04Curiosity was deeply suppressed at 0.25×. Neutral ran high (2.56×) because of schedule and 'how to watch' pieces, so there was little open speculation.
05Brand safety is 93.60%. Most of the flagged share is bodycam reporting on Arike Ogunbowale's arrest, a side story outside the playoff race.
Top Emotions vs. Baseline
Fear stays suppressed
at 0.16× baseline

Two emotions share the top: admiration for individual achievements (Clark, the rookie race) and sadness for the Fever's collective slide. Compared with August's WNBA coverage, anger has turned into sadness.

Each emotion's share within this event's articles compared to its share across the country's network. Lift > 1.5× = over-represented; lift < 0.5× = suppressed — same "×" convention as every weekly card.

Admiration
6.9k imps
2.76×
Neutral
2.56×
Sadness
7.5k imps
2.26×
Anger
0.47×
Disgust
0.40×
Curiosity
0.25×
Fear
0.16×
Inside each emotion, what stories are being told

A single "excitement" number hides very different stories underneath it. This breaks each of Step 0's top emotions into the specific angles actually driving it within WNBA Playoff Race coverage — read by an LLM across the top 100 articles for that emotion, not a fixed taxonomy.

Top internal articles per emotion grouped into nuanced sub-shades anchored in actual article titles and editorial angles.

400 internal · sampled top 100
~172Articles
Clark's record & the rookie race

Caitlin Clark's record night against the Lynx, and the Clark vs. Olivia Miles rookie-record debate.

The purest admiration in the set; very little sadness mixed in.

~61Articles
Fan-reaction roundups

'WNBA world reacts' pieces built around Sophie Cunningham and Fever rotation decisions.

Tagged admiration and sadness together: the headlines are harsh, but the emotional read is not angry.

Strategic Read
What this means for brands

The sections above describe what WNBA Playoff Race coverage actually feels like. This is what to do with that read: which emotional registers to lean into, which to avoid, and where the coverage is genuinely under-bought for a brand activating around it.

Where to show up
Player-achievement coverage
  • Admiration thread: Record and rookie-race stories carry high admiration (2.76×) with little negativity, a good fit for performance and athlete-led brands.
Where to be careful
The arrest story and team-crisis pieces
  • Flagged pocket: Arrest and bodycam reporting drives most of the not-safe share, and Fever-slump pieces lean sad. Avoid both for upbeat creative.
Bottom line
Best fit: athlete-achievement messaging ahead of the playoffs

A small but high-attention story (1.20× the week's average impressions per article). Align with the individual storylines, not the team drama.

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