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SEP 21 – SEP 26 in emotion

The top 5 cultural moments of this week, ranked by measured emotional lift.

TOP 1

Taylor Swift An Encore Drop and a Ring Point Keep the Spotlight Warm

0.66x reach vs avg91.82% brand-safe

Excitement

1.9x

Amusement

5.0x

Love

3.6x

Joy

2.6x

Anger

0.2x

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TOP 2

Presley Gerber Grief for Cindy Crawford's Son Swept Celebrity Media

1.74x reach vs avg2.26% brand-safe

Sadness

5.7x

Love

3.8x

Disgust

1.2x

Fear

0.3x

Curiosity

0.3x

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TOP 3

NFL Week 3 Jaxson Dart's Knee Injury Turns the Week Toward Sadness

0.57x reach vs avg94.59% brand-safe

Sadness

2.0x

Surprise

2.0x

Fear

1.5x

Excitement

1.3x

Curiosity

0.5x

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TOP 4

WNBA Playoff Race Clark's Record Night Can't Lift the Fever Gloom

1.2x reach vs avg93.6% brand-safe

Admiration

2.8x

Sadness

2.3x

Excitement

1.1x

Anger

0.5x

Curiosity

0.3x

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TOP 5

Presidents Cup 2026 An International Sweep Jolts Team USA at Medinah

0.84x reach vs avg91.08% brand-safe

Excitement

2.0x

Joy

2.1x

Admiration

1.7x

Anger

0.5x

Curiosity

0.2x

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